Diageo – TFWA Asia Pacific 2013

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Comcepts was reappointed by Diageo for the third time in 2013 to design and build their exhibition booth at the Asia Pacific edition for the world’s biggest duty free and travel retail trade show in Singapore.

The brief to our exhibition booth designer for this 120sqm exhibition booth was to design from scratch the key visual merchandising display for the (yet to launch) Johnnie Walker Explorer range.  All the decorations were custom built and/or shipped in from overseas.

The World Class Collection was accorded a full height illuminated display wall just behind the service bar.

The design to build process was accomplished within 3 months of appointment.