The Store of Tomorrow is to provide customers of YUM! Brands a clearer insight to developments within KFC restaurants. The concept is to provide operators of KFC restaurants a better view of how the restaurant can look like by creating an actual mock up. Operators were shown future developments as well as innovations/trends that will be active in time to come.
Partners from different aspects of the restaurant were at hand to engage with the operators.
Comcepts designed the overall store layout, construction of the exhibits and handled all logistics details with participating partners and Marina Bay Sands for the 4 days showcase.