Diageo – TFWA Asia Pacific 2014

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Comcepts was reappointed by Diageo for the fourth time in 2014 to design and build their exhibition booth at the Asia Pacific edition for the world’s biggest duty free and travel retail trade show in Singapore.

The brief to our exhibition booth designer for this 120sqm exhibition booth was to design and build a eye-catching illuminated wall bay for the World Class brands and bar directly in front of the entrance, while the conceptual display wall bays for the entire range of  Johnnie Walker brands was discreetly situated to the side.

The two meeting rooms were designed to showcase new to market brands – Haig Club and Mortlach, which were only unveiled to selected visitors.

The design to build process was accomplished within 3 months of appointment.