Continental Singapore and EasyMile announced a collaboration for a joint R&D team on autonomous vehicle technology at the Continental site in Singapore.
Guests were also treated to a trial ride on the EasyMile EZ10 within the Continental premises. The Continental Urban Mobility Experience is a concept car using an EasyMile EZ10 platform but using sensors and electronics designed by Continental.
We worked together with our regular PR partner from AKA Asia assisted with their media communications plan.
The MOU signing was covered by ChannelNewsAsia as a video feature and additional coverage were featured on Channel 5 & 8 news (broadcast & online), Yes 93.3FM, Capital 95.8FM and Lianhe Zaobao amongst many other international references.
