ANZ organised, in 2013 and 2014, a series of hospitality activities, for their high net worth and corporate clients during the Singapore Grand Prix, to thank them for their patronage over the years.
In 2014, we conceptualised an Australian Outback inspired theme (complete with boomerangs and bush hats!) which we used to dress up the ANZ hospitality suite, where the guests would watch the race from over 3 days. Rather than taking the usual road route, which could take a bit of time – we decided to sail everyone over on a thematic river barge – a quick and scenic 10 minute cruise down Marina Bay and docking right at the dedicated pier and up into the suite in time for the race – exclusivity at its best.
