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September 5, 2011
The Cheers Challenge Championship
filed in Consumer awareness & media events, Our Featured Projects As part of APB’s consumer engagement campaign on responsible drinking, The Cheers Challenge Championship was conceived as a finale to a 3 month long competition online which brought together participants from the Asia-Pacific region, from countries as diverse as China, Mongolia, New Zealand and Vietnam
Held at the External Atrium of the Cathay building – the event saw an elaborate setup in the style of an open game show concept – hosted by none other than ex DJ and media personality Daniel Ong and also included a visit by Class 95’s Jean Danker and Bobby Tonelli - The Grand Champion for the day won a 10 day all expenses trip to the Maldives!